If you search for “hoodie” on Amazon, the top seller isn’t Nike or Adidas — it’s a $12 Hanes EcoSmart hoodie. 167,000+ reviews. And the word that pops up most often? Soft.
You’ll find Hanes in 80% of American homes. Since 1901, this brand has proved one thing: a true national brand isn’t built on high prices — it’s built on clothes people want to wear every single day.
Let’s talk about the brand that has dressed Americans from grandfather to grandson: Hanes.
🧵 What is Hanes? From underwear revolution to the nation’s closet
In 1901, two brothers started separate knitting companies in North Carolina. In 1965, they merged to form Hanes Corporation. And then the revolution began.
Brand Timeline
📅 1901 – Invented the first two-piece men’s underwear, rewriting history
📅 1950s – Created the seamless women’s stocking, a global sensation
📅 1972 – Launched L’eggs, the iconic pantyhose brand
📅 2000 – Became the #1 apparel brand in the U.S. by sales volume
📅 2003 – Introduced Tagless™ technology, sparking an underwear revolution
📅 2004 – Entered the Chinese market
📅 2026 – Celebrates 125 years with a concept store at Paris Fashion Week
Today, Hanes offers men’s, women’s, and children’s underwear, bras, casual wear, socks, and more — with global annual retail sales exceeding $4 billion.
🏆 Why the world chooses Hanes: 5 reasons
1. Over a century of innovation — you’re wearing history
Hanes keeps changing the game. From the first two-piece men’s underwear to seamless stockings, and then the Tagless™ label (all label info printed directly on the fabric — no more itchy tags). When you wear Hanes, you’re wearing 100+ years of textile expertise.
2. Michael Jordan’s choice for more than 30 years
Since 1989, basketball legend Michael Jordan has been a Hanes spokesperson and loyal user — he and his family wear Hanes underwear exclusively. In 2003, the brand even brought Jackie Chan together with Jordan for a Tagless™ commercial. When top athletes and movie stars choose a brand, that’s the ultimate endorsement.
3. Premium comfort you never want to take off
Hanes is famous for using quality fabrics that are soft and durable. The ComfortSoft line uses lightweight, soft cotton for all-day comfort. The newest Originals SuperSoft collection is called “the softest fabric Hanes has made in 100 years.” Whether you’re lounging, commuting, or working out, Hanes makes you forget you’re wearing anything at all.
4. Unbeatable value — luxury comfort at a down-to-earth price
How affordable is Hanes? Classic T‑shirts start at $5. Underwear from $5. Bras from $10. During Amazon spring sales, the EcoSmart hoodie is just $12. Among 168,000+ reviews, people keep saying not just “soft,” but also “affordable.” That’s the Hanes magic.
5. Always evolving for a new generation
In 2023, Hanes launched the Hanes Originals collection — the most colorful in brand history, featuring bold magenta, red, orange, leopard print, floral, camo, and more. In 2025, the brand expanded into activewear with Hanes Moves, using moisture-wicking fabric. In 2026, Hanes announced Hanes Home, a new home textiles line. This 125‑year‑old brand never stops moving forward.
💬 What are people saying? Real customer reviews
👍 Unmatched comfort: soft, cozy, forget-you’re-wearing-it
“These shirts are very comfortable to wear — soft and durable fabric.” — Amazon 5‑star reviewer
“Well-made underwear. The ComfortSoft waistband doesn’t dig in, and the Tagless™ label prevents skin irritation.” — Underwear user
💪 Built to last: wash after wash, like new
Hanes T‑shirts use shoulder-to-shoulder taping and double-needle stitching for durability. Many users say they’re “great quality for the price” even after many washes. Parents also praise the kids’ underwear for its comfort and toughness.
💰 Value king: $12 for a global bestseller
The Hanes EcoSmart hoodie is #1 in men’s hoodies on Amazon — over 167,000 reviews, with “soft” as the most common word. More than 15 colors, from basic black to mint green and burgundy. Buying two to rotate is a popular move. One reviewer summed it up: “A 100‑year national brand focused on basic cotton loungewear — breathable, durable, and affordable.”
🛍️ Which Hanes products should you try?
| Product Line | Highlights | Best for |
|---|---|---|
| ComfortSoft T‑shirts | Lightweight soft cotton, 4‑pack ~$16, nearly 8,000 5‑star reviews | Daily wear, lounging |
| EcoSmart Hoodie | 50% recycled polyester + 50% cotton, 167,000+ reviews | Sports, commuting, home |
| Originals SuperSoft | Softest fabric in 100 years, full family range | Ultimate comfort seekers |
| Tagless™ Underwear | Tagless™ tech, ComfortSoft waistband | Sensitive skin, daily use |
| Hanes Moves | Moisture-wicking, flexible fit | Workout and active lifestyle |
🏁 Final thoughts
A brand lasts 125 years not by hype, but by stitching real care into every seam.
From a small workshop in North Carolina in 1901 to 80% of American homes today, Hanes has proven across three generations: True comfort needs no explanation — you just feel it.
Whether you want ultra-soft underwear, a versatile everyday T‑shirt, or budget-friendly quality, Hanes delivers.